I sat slumped on the couch in my parents house watching TV, the very medium my masters’ supervisor had told me was essentially dead. It was 1am on a surprisingly early February Thursday. ‘TV is dead’, I thought as I flipped between channels. Two things stood out both adverts, TV’s main purpose. First an ad for internet gambling fronted a panto dressed, ageing former soap star, actively reinforcing the stereotype that women should lie about their age and present naïveté as a desirable. The second was an ad for the 3D cinema release of ‘The Phantom Menace’ a title with the addition of a graphic proclaim the new important 3D feature, a graphic that itself seemed less than convinced of it proclaimed importance. I thought ‘Yes TV is dead’.